Art direction is the starting point of every shoot, as this ensures that we are all on the same page and the creative strategy is met. We specialize in conceptualizing unique brand food-osophies and developing effective creative strategies -from a culinary proposal, starting from the client's brief, to the final image. We define every project by understanding the context, the concept, the audience, the target, the trends, the product, the client, the brand itself. Our proposals and ideas are presented through moodboards to be approved before the shoot. Through food photography art direction, we identify and visualize the personality of the brand, so that we deliver the utmost communication-based experience across a wide range of media.