Editorial food photography empowers more creative freedom than the commercial one, while the photos have to be in accordance with the aesthetic and the content of the magazines, newspapers, recipe books or online publications. The main objective in editorial food photography is to capture the viewer’s attention with images that jump off the page and tease the senses.
Our purpose is to build a story for the readers and render it as realistic as possible, in order to make the readers hungry and motivate them to try the recipe out. We love the feel of handmade in our editorial visuals, so a little spill of flour, a drop of salt or some bread crumbs on a wooden table are very often part of the scene. Whether it’s a French toast or a good old-fashioned steak, we are here to make it look tempting and create food-tastic details that let the brand tell its own story.